We value purity and integrity more than ad revenue.
We care more about our viewers not being needlessly exposed to dangerous content, and more about not soiling our own testimony by the display of such content, than making money through advertising.
Ads are specifically designed to capture attention, spark interest, and allure people. With the use of powerfully enticing and cleverly designed textual and visual content, ads have proven effective at drawing visitors and generating clicks. It is because of this that ad networks provide lucrative business. The prospect of financial gain has transformed the Internet into an increasingly slow, bloated, frustrating, and indecent infestation of ads.
Ad Networks are Cesspools of Filth and Greed
Ad networks often propagate dubious, worldly, degrading, sexually immoral, heretical, and God-hating content. We have seen ads on many occasions—even on websites that claim to be Christian—that displayed nude or partially nude bodies for all to see, promoted heretical cults like Mormonism, and encouraged people to learn more about dangerous New-Age practices! These networks and their content may cause people to stumble, entice them to sin and temptation, or lead them astray on spiritually destructive Internet searches. A single glance can defile one's mind and scar them for a very long time, if not permanently. God forbid that such wickedness should come through this website!
Website Owners are Responsible for All Ad Content
While they cannot control what may be found on externally linked websites, website owners have total control over what content is displayed on their own websites, and therefore, they alone are responsible, no matter what they say, for everything viewers see while browsing their website—including ad content. They may try to shift the blame on the ad networks or worse—their viewers' "browsing history" (which can be disabled very easily)—but don't be fooled by such ploys. Not a single ad network has access to or control of their website; not a single viewer's browsing history placed any ads on their website! Website owners alone are responsible!
Imagine if this was true with computer viruses. If the browsing history of viewers was able to alter or determine a website's content or infect it with viruses, do you think the owners would stand back, throw their arms up and say, "It's not our fault"? No! If they were reasonable, they would take the appropriate measures to ensure that such a thing would never happen! Why is it, then, that they don't approach filthy ads in the same way? It is because financial gain is at stake. What's worse, the damage that can be done by computer viruses, or the damage inflicted upon the human soul?
Ad Networks are Unpredictable
Unless we're dealing with ads explicitly provided by customers who have been appropriately vetted, there is no way to guarantee that ads will only promote honest, righteous, God-honoring content and business, regardless of any filters that may be utilized. Just like the secular movie ratings systems, none of these filters recognizes divine authority, biblical truth, or Christian morality, and therefore cannot be trusted or relied upon to protect website viewers from immoral and spiritually destructive content.
Christians are Expressly Prohibited from Presenting Stumbling Blocks
The Lord Jesus Christ pronounced woes upon those who are responsible for causing His people to stumble. He commands and warns men to pluck out their eyes and cut off their hands and feet if they cause them to sin, lest they end up in Hell. If a person seeks to obey Christ and they painstakingly strive to follow His directives in this, taking great care to heed His warnings, what do you imagine the Lord thinks when such a person visits your website—because he trusts it to be Christian—and then stumbles upon an ad that defiles his mind and causes him to sin? Do you think you will escape the danger of which the Lord threatens? What will you say? "It's the ad network's fault; the person's own browsing history is to blame"? No! You are the man! That poor soul's browsing history did not place that ad on your website—you did, when you consented to make a profit off your ad network!
Whoever causes one of these little ones who believe in Me to stumble, it would be better for him to have a heavy millstone hung around his neck, and to be drowned in the depth of the sea. Woe to the world because of its stumbling blocks! For it is inevitable that stumbling blocks come; but woe to that man through whom the stumbling block comes! If your hand or your foot causes you to stumble, cut it off and throw it from you; it is better for you to enter life crippled or lame, than to have two hands or two feet and be cast into the eternal fire. If your eye causes you to stumble, pluck it out and throw it from you. It is better for you to enter life with one eye, than to have two eyes and be cast into the fiery hell.
It is undeniable that ad networks present stumbling blocks to people. There is no way to guarantee that these networks will provide wholesome ads. The best a website owner can do is hope no immoral ad will appear and wait for the next time a viewer brings it to their attention. This simply is not good enough and is unacceptable. In fact, immediately after penning this paragraph, we tested this assertion—with a browser never used and with zero browsing history—on two popular "Christian" websites, and sure enough, both of them contained ads with extremely dangerous content! One ad flaunted two lesbians kissing, another ad contained indecent exposure, and a third ad showed a woman dressed like a harlot in a sexually provocative pose. It is expected for the world to operate in this manner, but such wickedness ought never to appear on any website owned by a Christian under any circumstances!
In light of the nature of ad networks (excepting ads explicitly provided by duly vetted customers) and the stumbling blocks they inevitably introduce, we believe it is unacceptable and inexcusable for any Christian website to profit off of their services. The Lord Jesus Christ has called His people the light of the world and salt of the earth, and so-called "Christian" websites who make money off these filthy ad networks contradict everything about what it is to be the Lord's people! These website owners should be held accountable and ought to repent immediately of their greed—their simony!
The love of money is a root of all sorts of evil, and some by longing for it have wandered away from the faith and pierced themselves with many griefs.
If you cannot run a website without the use of dangerous ads, you shouldn't be running a website. You may whine and say, "But we provide very important content." No, you pragmatic compromiser—the ends do not justify the means! We are here to glorify God, recognize His authority, commit to His will, and serve the eternal interests of His people. We should desire only what God wants. And if God wanted a particular website, you can be certain that He will provide for it sovereignly and providentially, through legitimate and God-honoring avenues. God would never approve or bless a ministry that depends upon illegitimate, sinful, and corrupt sources of funding in order to operate! If it is impossible for a website to operate without putting the souls of men in harm's way, it is proof positive that that website should not be up and running in the first place! At the end of the day, God has not called us to run websites—He has called us to holiness:
This is the will of God, your sanctification; that is, that you abstain from sexual immorality; that each of you know how to possess his own vessel in sanctification and honor, not in lustful passion, like the Gentiles who do not know God; and that no man transgress and defraud his brother in the matter because the Lord is the avenger in all these things, just as we also told you before and solemnly warned you. For God has not called us for the purpose of impurity, but in sanctification. So, he who rejects this is not rejecting man but the God who gives His Holy Spirit to you.